Welcome to the era of collaborations. There’s hardly an industry left untouched by the collaboration frenzy. These partnerships are unsurprisingly popular within the beauty industry, forging connections between brands and celebrities, influencers, and lately, destinations. Fenty Beauty’s collaboration with Heytea, one of the most popular tea shops in China, in 2020 was one of the first collaborations of its kind, paving the way for recent partnerships like Aveda x 3.1 Phillip Lim and Urban Decay x Marvel Studios Eternals Collection.
When Paul Schiraldi, CEO of Murad, started looking for a potential partner for the science-centric skincare brand, he set out to forge a partnership that would “connect the dots between beauty, wellness and science.” His search landed him in the relatively new space of wellness centers that continue to pop up along the coasts—concentrated in cities like New York, LA, and San Francisco. For Dr. Jonathan Leary, founder and CEO of Remedy Place, a new addition to the wellness scene in New York’s Flatiron neighborhood whose membership is capped at an intimate 300 people, the mission of collaborations is simple. “We are just trying to enjoy the process, be present each step of the way and partner with people and companies who believe in our vision,” he shares.
What is Remedy Place, defined simply as a “social wellness club,” exactly? The company, built on the tenet that external beauty comes from internal health, has opened two locations—in NY and LA—on a membership basis. The NY location features 7,000 square feet of what Remedy Place has minted as “social self care.” Tangibly, this shows up as lymphatic compression, infrared sauna, an ice bath studio, cryotherapy, and more. Members can partake in breathwork and sound bath meditations before taking advantage of other offerings like 24K gold ear seeds and vitamin drips. “At Remedy Place we do not focus on beauty or aesthetics, but rather inner health (mentally and physically) and give people a healthy way to socialize,” Dr. Leary explains.
Enter: Murad, whose holistic approach to internal and external health seems to align perfectly with Remedy Place’s mission. “Total skin health is dependent on more than just using the right topical products,” advises Schiraldi. Murad was founded on four pillars of wellness: “Eat your water, awaken your body, be kind to your mind, and nourish your skin.” Adhering to the old adage of “show, don’t tell,” Murad jumped at the opportunity to offer customers and loyal fans the chance to “eat your water” in real life.
The Remedy Place x Murad Menu features a corresponding treatment or offering with each pillar of Murad’s mission. Opt for a “Dose Daily Wellness Shot” before “awakening your body” to the chill of a $50 ice bath. In the context of this collaboration, “being kind to your mind” looks like stepping into a Hyperbaric Oxygen Chamber ($165+). Nourish your skin with full-sized Murad products paired with a Multi-Vitamin Drip ($199+) for the whole experience.
